When redesigning the museum store, Kristina Dam Studio reimagined the space as a sequence of four distinct rooms, each offering its own experience and creating a new customer flow that guides visitors from arrival and contemplation to selection and farewell. The ambition was to move beyond the traditional souvenir shop and establish an international, design-driven retail experience with a refined and cohesive assortment. Today, the store features an exclusive mix of art books, lifestyle objects, and handmade pieces — including ceramics inspired by the Wadden Sea and products specially developed for the museum's temporary exhibitions.
The interior design draws inspiration from the quiet elegance of Vilhelm Hammershøi's interior paintings. A thoughtful combination of brushed steel shelving and warm wooden elements creates a balance between structure and softness. Kristina Dam Studio's Japanese Cabinets form a continuous library wall that anchors the space, Planar Shelf frames smaller objects and curated still lifes, and Foldable Floor Shelf provides a flexible, sculptural base for pieces displayed on the floor. At the centre of the store stands the Collector Table, gathering the presentation and giving the room its gravitational point, while Collector Chairs invite visitors to pause and engage. Steel and wood meet in a balanced expression, allowing each product to take centre stage within a harmonious framework.
